On October 1, ABBYY Language Services took part in a conference organized by the Independent Software Developers Forum (ISDEF'2010). Vladimir Gusakov, CTO, gave a presentation on modern localization technologies in the section “Developer Support Programs”.
High-quality localization can significantly boost product sales in the target market. The use of modern technologies (such as Translation Memory or automated content management systems) allows companies to achieve even higher ROI. However, even advanced software companies do not always use all available technological capabilities in the localization process. As a result, potential areas for savings are, by contrast, cost centers.
In his report, Vladimir noted the two most pressing challenges that may make reducing localization costs difficult: first, the use of heterogeneous, non-integrated content development systems that do not allow real-time usage of shared resources (TM databases, glossaries, etc.). Second, working with no-tech localization vendors who have not deployed any automated order processing system (this means a lot of manual work (content export/import) for the customer’s specialists during localization. All of this leads to high costs, emergency work in the pre-release periods and a high risk of missed deadlines and/or risks to quality.
Against this background, implementation of a specialized information management environment that integrates all content sources and has the ability to automatically transmit any content to the localization vendor can provide a significant competitive advantage. “Our company is developing such a platform at the moment”, said Vladimir Gusakov, in concluding his speech. “Its implementation will allow companies to respond to market needs faster and cheaper by producing new localized versions or add-ons to an already localized product, respond more quickly to various marketing events, provide higher quality support to users who speak another language, effectively support multilingual websites and much more.”
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